Products Used : Daily Cleanse Shampoo   Daily Conditioner   Daily Revive   Heat Shield   No.4 Mattifying Paste   To achieve this look we started with Beever Daily Cleanse Shampoo and Conditioner because Faye’s hair was already in reasonable condition although we did follow with Beever Daily Revive to lock in the condition and smooth down the cuticle. As we were going to straighten the hair we next applied Beever Heat Shield to protect against the harsh effects heat before finger drying and finishing off with ceramic straighteners. To create hold and texture we took a small amount of Beever No.4 Mattifying Paste and worked it through the hair giving us an uber matt finish. No.4 was a perfect choice for our model as it doesn’t leave a dull khaki finish to blond hair. In order to complete the look and fix the style to prevent disruption from movement we used a little Beever Spritz Fix all over, we were careful not to use too much or this would have reversed the uber matt look we wanted to achieve.