Do you want beautiful, shiny locks like Rosie Huntington Whiteley? Of course you would, who wouldn't? —Then you need pay close attention to how you treat your strands. [caption id="attachment_972" align="alignleft" width="199"] Rosie [/caption] Blonde hair requires a pretty specific maintenance routine to keep it looking at its best. To ensure you keep your hair as gorgeous as possible, we’ve put together our top tips for caring for blonde hair. 1. Use a moisture binding shampoo and conditioner. Bleaching hair removes the hairs natural oils, damages the amino acid chain and explodes the cuticle, basically damaging the hair and causing split ends. Our RICH REPAIR SHAMPOO and RICH REPAIR CONDITIONER are fused with Amino Acids designed to penetrate the damaged cuticle improving strength and reducing split ends. (Amino Acids are the basic building blocks of hair. They bind together to form long strings called Polypeptide Chains). [caption id="attachment_971" align="alignleft" width="300"] Polypeptide Chain[/caption] 2. Deep condition often. To avoid looking like you’ve got straw for hair, use RICH REPAIR MASK once a week! The moisture binding properties and natural Amino Acids of this treatment help deal with and reduce the effect of damage to the hairs internal fibers and polypeptide chain which leads to dull and frizzy hair, prone to breakages. 3. Protect it. In the same way that a deep conditioning treatment hydrates your hair, our ARGAN RECOVERY OIL will leave your strands extra moisturised and helps to repair damage and strengthen weak hair, with the added bonus of keeping frizz and flyaways at bay. It also helps to protect against UV damage, which is important as blonde hair is more sensitive to UV light due to the lower levels of protective pigment in the hair. 4. Take extra precaution with heat styling. Blonde hair is often weaker to begin with due to the damaging effects of bleaching and other chemicals used to lighten the hair, so heat styling can take its toll if you don’t use a protective spray and lay off the straighteners now and again! Our HEAT SHEILD thermal defense spray is your secret weapon against heat damage. It continues to function above 200c which makes it a great product to use with ceramic irons. 5. Get some gloss. Blonde hair doesn't reflect the light as effectively as darker shades, so it's more difficult to get a really glossy finish. Serum will be your new best friend! Once you’ve styled hair, finish it off with a few GLOSS DROPS to add shine and keep the colour looking vibrant.