Beginning life in 2008, our journey into personal care manufacturing started with a growing chain of UK based professional hairdressing salons and our founder’s frustration with the performance of mass market brands. Setting out with the aim of formulating uber quality professional products for his own team of stylists to use on the salon floor and help clients recreate that ‘just left the salon look’ our original range of professional haircare products was born.
Using professional products formulated by British hairdressers as our mantra, we quickly established a reputation for both the quality and the performance of our care and styling range. Demand for our range grew at such a pace that with in less than 24 months we found ourselves supplying wholesalers, distributors and professional hairdressing salons in the UK, Australia, Sweden, Holland, Iceland, and Malta, as well as stocking key lines in prominent retailers such as Harvey Nichols.
Always looking for improvements our founder took every opportunity to explore and understand the UK personal care manufacturing process before acquiring a small stake in a British personal care company.
The final stage of our journey came when our founder encouraged a long-time collaborator and respected chemist to join him in establishing our current manufacturing facility.